This project reimagines an exclusive staff-only music event for Universal Music UK, blending rhythm, unity, and modern design into a cohesive brand identity. At its core, the concept revolves around the transformative power of music to connect people, encapsulated in the slogan “Follow the rhythm, join the chorus of unity.” The logo ingeniously incorporates a quarter-note rest symbol, doubling as a visual metaphor for staff members pausing to recharge, while the integration of musical staff lines reinforces the theme of harmony. Video: https://youtu.be/2g53Qowfkts