里杯茶 YOUR CUP OF TEA

里杯茶 YOUR CUP OF TEA

In Hong Kong, we often see herbal tea shops operating in old towns and narrow alleys. However, as Hong Kongers, our memories of drinking herbal tea seem to be limited to our childhood. The unforgettable taste of traditional Chinese herbs has made the younger generation hesitant to embrace it. Therefore, our brand has a vision to connect the wisdom of the past with the lives of young people through Chinese herbal milk tea. By exploring the unique flavors and benefits of Chinese herbal milk tea, our tradition can step onto the international stage, integrate into modern life, and allow more people to taste the unique essence derived from nature.

Client

Academic Exploration

DELIVERABLES

Brand Design Packaging Design Poster Design

Year

2023

Role

Brand Designer

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