CHIC

CHIC

The collaboration between M.A.C, a makeup company, and Buldak, a Korean instant noodles brand, aims to create captivating products that resonate with a younger audience. We embody the ultimate color authority while embracing inclusion and diversity, reflecting the chic and elegant essence of both brands. Through our collaboration, we capture the essence of fleeting happiness, empowering women to embrace their ever-evolving roles and transform themselves using our makeup products. Our concept draws inspiration from the packaging of the Buldak noodle, incorporating line patterns from the mascot and modified fonts to represent different styles: yellow for subtle, pink for energetic, and red for hot. The back of the package creatively showcases product-related elements instead of nutrition and cooking instructions.

Client

M.A.C (Academic Exploration)

DELIVERABLES

Packaging Design Brand Design

Year

2024

Role

Creative Director

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